Achieving Digital Leadership Together
Digital Transformation efforts span an entire organization. Becoming a digital leader requires accelerating innovation, adopting new technologies and transforming the user experience to achieve deeper human connections. This requires a new level of collaboration between the CMO and CIO and their teams on technology spend and socializing IT and architectural plans within the two departments.
And yet, for many companies, the tension between IT and the business is at an all time high. Marketing tech now rivals most corporate IT stacks. The two sides often disagree on cloud services, marketing applications, data management, and security policies. It’s time to break down the silos between IT and Marketing in order to successfully transform.
Join Margaret Dawson, an IT industry veteran and marketing executive, who has advised IT and marketing leaders for two decades. In this session, you will learn how to create digital transformation plans and processes that work for both IT and marketing.